The Business of Online Marketing

From Employee to Owner Mind-set

In this chapter we're going to cover employee to business owner mind-set. So the goal of starting this business is to work super hard to then have the freedom to do whatever it is that you want to do an old boss of mine used to say that he was successful because he was super lazy.

He would find the fastest most effective ways of getting results so that he could go back to being lazy in other words you're going to work super hard so that you can do whatever you want to do even if that means being a couch potato or playing videogames all day or whatever that means to you. We're going to work hard so that you can be lazy.

There's a code that's floating around online that goes something like this. You must be willing to work like most people won't. So then you can spend the rest of your life like most people can't. If you're like most people you've probably spent a lot of your working life as an employee and you're now going to have to make that big mind-set shift from being an employee to a business owner.

Trust me an employee mind-set is much different than a business owner for example as an employee. Your big concern is doing enough work to make sure you get the next pay-cheque. It's to do enough work to make sure that your boss is happy and that you're doing the work that you should and to keep everything moving along.

However as a business owner you're thinking about everything like getting new clients making sure production happens invoicing and more. Oh and getting a pay-cheque too. So the goal here really is to fast track you from is to put you on the right book from going from an employee mind-set to an owner mind-set so that you can scale your business so that you can hurry and get to freedom.

So there with this in mind there are two primary concepts to remember. Number one you're in charge of your pay-cheque. I know this may seem kind of obvious but coming from an employee mind-set you're used to getting paid every two weeks or every Friday or 15th and 30th or whatever it is.

As a business owner there is no one out there to give you a pay-cheque. It's all up to you. The good news is that the sky is the limit. In other words hustle and you get paid. Hustle some more and you get paid some more. It's pretty simple actually. You get to make yourself literally richer by working smart and by working hard.

So here's the second concept that you need to remember you're not going to do all of the work yourself. The first thing to think about this is instead of thinking I've got to get this done today you're going to think this. Think instead. Who can I find to get this done today?

This might seem like another obvious concept but you'd be surprised at how tempting it is just to do everything yourself.

But this is not how a business owner grows a business. Instead they put together a team to do the majority of the work for them. In fact we will discuss about how you will do this in detail in just a couple of chapters. But don't get me wrong there will be plenty of work for you to do. But most of it will be spent in driving more revenue.

You're going to read this about business owner driving revenue a lot throughout this. And it's because that's what you have to do. You can't get hung up on doing the production side of things you've got to get if you're going to get hung up on anything. It's making more sales. You're teen Bill you will be able to build a team that will take care of most of the client work for you.

So if you can really embrace these two concepts alone you're going to be light years ahead of most of your other entrepreneur buddies or any other entrepreneurs that are trying to get started. And actually you're going to need this employee to owner business owner mind to shift in order to create your vision and goals and that's what we're going to discuss about next in in a couple of books. Right now we're going to discuss about a word about partnerships.