The Business of Online Marketing

Getting First Client

In this chapter we're going to discuss about getting your first client. Remember what I said about everyone needing some kind of help when it comes to online marketing. Well it's true it's absolutely true. But I'm going to reiterate that you need to stay true to your chosen niche from the start.

And I know I already kind of beat that to death but it doesn't mean that you can change later. But for now focus on your chosen industry and the vertical that you want to zero in on. And this is going to help you a lot as you start to network. So the chances are probably pretty good that you already know the business that could use what you have to offer.

And in fact the best new business comes in through referrals. So at this point trying that you're the best you can to find your first client through word of mouth. It could be a relative it could be a neighbour it could be somebody that you know already that could use your services.

A quick question to think about to discount or not to discount if you think it will help. You could consider giving your first client a discount on your savage prices especially if they know who you are. They know you're just starting out and they know that they're acting as your lab rat.

The challenge with this is that it might backfire on you if they turn out to be a long time client with you may be stuck with a low price to value ratio as long as they remain your client. Instead a better solution what you can do is offer more value. So try offering more value is true. Increased services maybe you have six things included in your standard package.

You can include 10 things for them. And it's not going to add too much of a burden of work for you but it also helps incentivize them to want to go with you and get started with you and you need that first client to get started. So your services will change over time but it's harder for you to change your pricing on your first client so it's easier to what I'm saying is it's easier to change your services as you go on and you tell your first client hey we've evolved.

We're keeping up with what online marketing is doing right now. We're going to change the services a little bit to be more effective for you. And that's easier to change then if you say a client comes in at $500 and you want to increase your prices to a hundred dollars and everybody else is signing up at a hundred dollars but you're that client is kind of a legacy client and he or she is going to want to continue to pay him $500. So it might be harder to change your prices not as hard to change your services but by doing this also that will help you treat your business like a company from the get go like a big company.

Also your clients with this in mind they will never undervalue your services because they're getting a price break. So just keep that in mind as you're as you're thinking about selling and the actual sales price with your first client. This point most likely you will be able to get your first client from someone that you already know in your social circle.

If you're having a hard time here's a quick tip. Just write a list of 10 people that you know that own their own businesses and you can either approach these people themselves or ask them for referrals. If I have a lot of time people just ask a business owner they know if they know of anybody and that's kind of sneaky and they say oh well how about me. You know I prefer to be direct I prefer to be straight up and honest. I like the direct approach and you can say hi, would you be interested in the service would you be interested if I could if I could show you how we can get more customers walking through your door.

Then it's just a matter of lining up the value the services and the pricing with that client to get them on board. So at this point the key is your attitude. The most important part of this is your attitude. You've got to be nice. Don't just ask. Get to be willing to give something in order to help get things started. Now when you get your first client.

Treat them like gold. Work extra hard and give 110%. Go above and beyond what you would normally do. And this is actually for a few reasons. The first reason is you want them to love you and you want them to stick around with you. Second you want them to tell their friends and associates about that.

You want that steady stream of referrals. And third you want to get really good results if you're doing as CEO for example. Get them on that first page of Google and do it fast do what it do what it takes. Obviously with Google when you want to do everything ethically and play by the rules but you want to do what you can to get those desired results fast and by doing this you're going to have a happy client and then you're going to have proof that what you do works and then you can use that in your sales pitch to the next potential client.

You can say hey! Look what we did for Bob here at his climbing company. We can do the same thing for you. So you will have a happy client you will have results that you can use for your next client or your next prospects and then they'll start turning into clients your next few clients will start to flow in.