The Business of Online Marketing

The Role of Packages

In this chapter discussing about the role of packages. In the last chapter we discussed about keeping your options simple like In and Out Burger. You want to keep them to one two and three. But now we want to discuss about one two three packages.

All clients like packages; they like to see all of the services that they'll get in a nice tidy little bundle. And this creates actually a couple of nice advantages for you. First of all it's easy to scale. So when you show people the list out every all the work that's going to happen in their packages you can use this in your production.

So you might be able to create a literal checklist that your team can work from each month. The second big benefit is that it creates accountability. This means your client will know exactly what they're getting and what they're paying for when they see everything listed out in the package.

They know what they're going to give you a check for. Also it means that you will know exactly what your team should be working on at any given time during the month when they're doing their work for your client. So it's a great way to create accountability and this of book and gender's trust.

And we know that people do business with people they know like and trust and this will lead to more referrals. That's what's great about that. One big benefit about having packages is that what kind of packages you create are really based on the exact services that you want to offer.

Let's say for example you really want to focus on social media. You could create packages that offer Facebook and Twitter posting together with rolling down Pinterest, Instagram and more. And you can list out everything that you do down to the last detail you're going to include what platforms you're going to post on what kind of content you're going to post there how frequently you're going to do that and so forth and some services just to give you an example of some services that your company could offer.

And again this is something to think about when you're creating your offer now you could offer to do reputation management like Yelp. You can do social media you could do video creation and marketing. Those are two totally different things that find blogging and other content creation and slide decks. White papers and so forth.

You could do web site development you could do mobile Web sites you can do SEO Search Engine Optimization or of book you can do a combo of any and all of the above.

You could do YouTube marketing for real estate agents or even more specific yet you could do YouTube marketing for real estate agents in the Bay Area. You might not want to limit it to a geographic region if you're limited to any particular niche. That's a bad example but a good example would be YouTube video marketing for real estate agents and then you can then go to different regions.

You could go to Bay Area and you could go to southern California you could go to Boise and you could go to Seattle you could go to Portland New York Austin everywhere you want to go as far you know great regions but you can see quickly how when you niche down it'll make it easier for you to get new clients.

It'll help build your reputation. And of book and increase your knowledge and experience. And of book grow your expertise as a result of all of that by niche you down. Your business is going to grow faster. So that's it for this chapter and the next one we're going to discuss about how much to charge. There's a very interesting.