The Business of Online Marketing

Get Up-to-Date With Trainings for Online Marketing

In this chapter we're going to discuss about resources for learning online marketing your new business will solve a very big problem that most business owners face. They know they need to be marketing online. They just don't have the time or the know-how. In fact in many cases it's both.

When you chat with an owner of a locally based business a brick and mortar shop and you tell them that you know how to get more customers through their doors they're usually very eager to learn more about how you can help them. And that of book happens by marketing online.

When you demonstrate your expertise and when you generate a good rapport with client and then you have the right prices you will usually close the deal as you move forward taking care of your clients more business will come your way. It really works.

Most business owners run in the same circles as other business owners and this is a very referral friendly business. In fact it's been my experience that once you're able to generate some nice results for your client you will start to get references left and right. In fact 95 percent of my business comes in via referrals from current clients so don't be surprised that once you put the word out that you can successfully that you can successfully market a client's business online you become the belle of the ball I promise you that you will get a lot of good referrals.

And the reason we will cover this a little bit more in an upcoming chapter but the reason being is that business owners are inundated with phone calls and e-mails on a daily basis about how they can get their business up on the Internet. When they discuss to a real human face to face even sometimes they are more inclined to do that.

And once they jump on they're going to tell all of their business on their friends hey I've got this company that does a great job for me. You should check them out too. So it'll be boiled down to having the great value offering great services and getting great results for your clients. And once you do and you demonstrate that they're going to refer. It just is how it works. So the Book here doesn't cover the specifics of online marketing.

The reason is because the point here is to teach you to be an online marketing business owner not necessarily an online marketing business. Hopefully that makes sense. The goal is to help you get on top of the business right from the get go. You will learn to create a team that will largely do the work for you and you will create a system that will track it all.

That said it's important to learn the basics. This is when you can identify what offering you would like to have as well as finding the right people to fill out your team. Not to mention being able to sell your services while sounding like you actually know what you're discussing about and it doesn't take much.

Once you know just a little bit more than your average business owner when it comes up marketing on the line you will be able to generate business so I don't want you to get hung up on that. A basic understanding of marketing and marketing online will put you head and shoulders above the average business owner.

They're busy with what they do best. It's your job to provide the online marketing solution. So to help you get started with some resources here or just a few places to check out. Hey how about that to me. This is a great place to find a lot of good online marketing and specific books and I'll try and list some in the notes on the side.

Linda dot com is another great place to learn Online Marketing Institute or as a Great Place Market motive does come and then YouTube dot.com you would not believe the amount of quality great information that's out there available for free on YouTube.

In fact online marketing is an industry that changes quickly and this is very important. You will need to make it a habit to continually stay on top of the latest tools and techniques. Choose some authority sites like social media examiner and quick sprout dot com.

What I say by authority I mean these are quality sites that are on the cutting edge putting out the best information that you can use directly in your own business. So be sure to subscribe to those sites and frequent them often to learn and in fact as you search and consume information you will start to notice that some of the sites keep popping up.

They obviously know their stuff when it comes to marketing and just you can learn from them. Be sure to absorb everything you can from those sites. More importantly put it into practice. So every now and then here's a great tip to constantly stay on the cutting edge with your business.

So here's what you should do. Let's say that you've decided to niche down to dentists. You have a lot of dentist's contacts and you want to really help them with their social media. So every now and then just go to Google and especially YouTube and research something specific you might research something like how to use Pinterest for dentists for example or whatever your client base is made up of.

This way you can keep your services fresh and valuable. And this way it also keep you providing the best services you can for your clients. They'll be happy you will be happy and they'll be happy to send you referrals which makes you happy again it's a very referral friendly business. You just got to know your stuff and make it happen and you can do that by going to these for resources getting started and no more than the average bear when it comes to online marketing.