Part iii - Returning to Korea

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The Korean Wave[2] (Hangul: 한류; hanja: 韓流; RR: Hallyu[1]; MR: Hallyu) is a neologism referring to the increase in the popularity of South Korean culture since the late 1990s. The term was originally coined in mid-1999 by Beijing journalists who were surprised by China's growing appetite for South Korean cultural exports. They subsequently referred to this new phenomenon as "Hánliú" (韓流), which literally means "flow of Korea".

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