During WWII In Germany it became nearly impossible for Coca Cola syrup to be made or sent. Max Keith, who at the time was in charge of Coca Cola properties of the occupied companies, decided to make a completely different soda in which became known as Fanta. Because of the German word "Fantasi." Joe Knipp, a salesman is said to coin it.
To circumvent this the Coca Cola shortage Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH), decided to create a new product for the German market, using only ingredients available in Germany at the time, including beet sugar, whey, and apple pomace—the "leftovers of leftovers", as Keith later recalled.
In 1943 alone, 3 million cases of Fanta were sold. Many bottles were not drunk but used to add sweetness and flavor to soups and stews, since wartime sugar was severely rationed. Fanta production was discontinued when the German and Dutch Coca-Cola branches were reunited with their parent company. Following the launch of several drinks by the Pepsi corporation in the 1950s, Coca-Cola relaunched Fanta in 1955. The drink was heavily marketed in Europe, Asia, Africa, and South America
In February 2015, a 75th-anniversary version of Fanta was released in Germany. Packaged in glass bottles evoking the original design and with an authentic original wartime flavor including 30% whey and pomace, it is described on the packaging as "less sweet" and a German original. An associated television ad referenced the history of the drink and said the Coca-Cola company wanted to bring back "the feeling of the Good Old Times" which was interpreted by many to mean Nazi rule. The ad was subsequently replaced
YOU ARE READING
For Your Information
Non-FictionSingular Fact based chapters. Sadly "interesting" is an opinion, but I try my best. Some facts do have swears, but typically its revolved around the word rather than explicitely written without reason, unless for my attempt at comedy. I would link f...
