A Chocolate Bar Was Meant To Taste Terrible

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It all began in 1937, when Captain Paul Logan demanded light field rations for paratroopers during their long field deployment. The meal needed to be indestructible, pocket-sized, heat-resistant, and highly nutritious. He asked Hershey's company if they could help and they soon went to work making a chocolate bar for soldiers, called the D-ration bar. The one quality that is remembered by most soldiers about these bars was the taste and it was horrible.

The requirements for the chocolate bar were simple. Captain Logan's idea was not to make them too tasty, so the soldiers would only use them for emergencies. The high nutrition of the candy bar compensated for the horrible taste. Murrie and Hinkle quickly told Milton Hershey, the main man behind Hershey's, about the intriguing army project. He was very interested in this and instructed them to begin with planning and production. Hershey was quite amused by the fact that the candy was supposed to be made not-too-tasty, a never before attempted feat of candy production.

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