MR. BAD GUY (ENGLISH VERSION)

I CARRY ON THROUGH STORMY SKIES

"Enzo Efseryan is suffering from AIDS". Those were the first headlines in tabloids and in the other papers you could read similar words. Suddenly all the press agreed. Seemingly Enzo was dying. Duncan came with the papers he could gather at the breakfast time.

- I don't how they lasted so long, actually -Enzo conceded taking a quick glance to every paper-. It's a miracle.

- How long since you told Leoni? -Tarek tried to calculate.

- Why should Leoni spread the news? Don's start with her -Enzo scolded his husband.

- Who else?

Very few people knew about Enzo's disease. Tarek, Pauline, Duncan, Svetlana, Dave, Chris, Leoni and Enzo and Tarek's family.

- It's not relevant how the information had been spread but it's already circulating and we have to do something about it -Duncan suggested.

- For me it's relevant who had betrayed Enzo -Tarek said emphatically.

- Oh, darling. Don't worry about it. I'm used to betrayals. They don't affect me as they used to. Calm down -he cupped his face, giving him a loud kiss on his cheek.

The truth is the news appeared with more pages or less, depending the kind of newspaper. But it appeared in all the press.

In Internet the snowball was growing fast as fake news. It was demanding chanelling those news.

Enzo met urgently with his press team to agreed about how to deal that little crisis. The first and foremost was calling all the people who had signed contracts with Enzo to ease their minds and explain his real situation and he wasn't dying as some sources said. Then, according to the viral news that flew around the web like a river of lava, they had to get out of trouble with conviction and quickly. After spinning round they came to the same conclusion. Enzo was the right person to quieten the crazy rumours about his health. There was no better way than holding a press conference with the new's main character.

Such a larger than life social figure like Enzo was surrounded by a lot of people. Just in press and advertising field he had a bunch of people in charge of that important feature in his career.

A press conference with the intention of scotching a fake news required time. A careful planification. He had people in charge of choosing a specific colour for the clothes he was wearing. Each colour conveyed different feelings. What it was called colour psycology.

Nothing was randomly. Of course the most important thing was Enzo had to be clear, concise and very straight forward. His words musn't give chance to a lot of second-guess. It was needed all journalist came out of there with his own honest information.

His stylist was showing him three different shirts to wear in the press conference. Three colours: blue, grey or black. Enzo understood perfectly the meaning of what these people was doing. In a way they justified the excellent wages he paid them so he tried to be as patient as he could be.

- I feel like wearing yellow. It's my favourite colour -Enzo said grabbing the shirts and tossing them over the couch with upset expression.

- I know, Enzo. And you are one of the few people who look great in yellow but it's not the best colour today.

- Oh, this is ridiculous -he growled putting reluctantly on a beautiful black silk shirt with little white details in collar.

- Power, strenght and elegance. Black is a good colour -the stylist stated watching closely the outfit and waiting meekly his client's decision.

- I don't feel comfortable -Enzo complained unbutton it.

- Why don't you try with the blue one, darling? -Tarek took part, he was in a corner, discreetly as usual.