Grade 11 Modules 2021-2022 ABM

Principles of marketing (Part 1)

Act 1:

1. Durable goods
2. Shopping goods
3. Specialty goods
4. Unsought goods
5. Industrial goods
6. Brand
7. Brand mark
8. Brand name
9. Packaging
10. Labeling

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Act 2:

Many products are now being sold online because of the global pandemic (COVID-19).
Name three products that you believe should never be bought online but in a real store.
Explain why?

A. Medicine
because medicine should only be taken under the supervision of a healthcare professional. Their guidance on whether a medicine is suitable for you, the dosage, possible side effects, and any harmful interactions with other medicines is crucial. Medicine from an unregistered website could also be dangerous to your health because it might be out of date, diluted or fake.

B. Raw meat/poultry products
When purchasing meat and poultry, it's important to use your senses of touch, smell and sight. Always make sure the meat is firm to touch, and check that the packaging doesn't have any tears, holes or excessive amounts of liquid. It should also be cold to the touch and have no odor. That's why we should only buy raw meat and poultry products in real stores.

C. Real Jewelry such as gold and diamond
The main reason to be cautious about buying your jewelry online is you don't always know if they are being honest about the piece. Especially gold or diamond because you won't know exactly what the diamond will look Iike, or if it is even a real diamond or gold that they delivered to you.

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Explain why fine dining establishments must have very high markups over the cost of their foods it is possible to be a low-priced fine dining establishments.

Most people choose fine dining restaurants for a special occasion, so the food must not disappoint them and it must be a high quality. Food prices are based on creating gross margin, that gross margin needs to then cover all the overheads, including staffs. In fine dining this costs or mark-ups aren't very inflated. There is a formulation for food cost that all restaurants pretty much adhere to. High end restaurants normally use very expensive ingredients in the preparation of these dishes, not just the dish itself. Therefore, it is not possible for fine dining establishments to be a low-priced because one might have a relatively low priced establishment depending on the demands and cost of raw products/ingredients.

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Act 3:

1. Promotion
2. Advertising
3. Promotion
4. Promotion
5. Promotion

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Act 4:

1. Customer
2. Publics
3. Target market
4. Competition
5. Marketing plan
6. Marketing process
7. Action plan
8. Marketing efforts
9. Suppliers
10. Opportunities

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Act 1:

1. Politeness
2. Customer value
3. Customer service
4. Relationship marketing
5. Communicate often

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Strategic and marketing is a systematic action pursue your action to be successful and Tactical Marketing is a accurate marketing that has a alpha mentality that boost your marketing strategy. Strategic and marketing looks at the goals of the company, while tactical marketing focuses on the details to achieve that goal. With a strategy in place, the actions or tactics needed to reach your goal can be set into motion. The presence of both forms of marketing is essential to the success of your marketing. Strategic and marketing is the process of achieving a company's goals based on a detailed plan that involves defined marketing objectives, KPls, target audience, and more. On the other hand, tactical marketing is the process of taking deliberate steps that will help a business achieve its predefined goals.

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1. If you are the student, which one would you choose?
> If I am the student, I will chose the white car.

2. And why?
> Because its convenient because it doesn't look expensive than the other car. Its modern and it could last long and durable.

3. Would you change your mind, if there is another option available?
> If there is another option, may be yes.

4. If yes, what could be the reason?
> If the other option is much affordable and works well I could change my mind.

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