Love Loki, we Love Loki

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  • Dedicated to The Real Loki
                                    

Apparently a ski/outdoors wear company is called Loki. Loki jackets. After the Norse god of Mischief. 

And they make coats. And gloves. And hats. And it is all very weird. Their logo (media section) looks kinda like Loki's helmet. And they have a YouTube channel about their company, with this really odd video about how the Loki jacket was created. In it, some random viking guy (presumably Loki) betrays a bunch of people, so they chuck him out (nope, don't know who "they" is) and he apparently gets lost in a snowstorm and stumbles into this sketchy cave where he finds "the jacket of destiny" or something. 

Yeah, that's what I thought. 

Also, some fangirl/cheerleader girls made a really strange cheerleading video about Loki (jackets, but why cheer jackets when you can cheer actual Loki instead) and their cheer goes like this: 

Love Loki, we love Loki

*clap, clap, clap clap clap*

Love Loki, we love Loki

*clap clap clap clap clap*

and so on. Anyway, thought it was interesting. In case any of this mindless FYI has awoken in you the primal need to go on their website, the link to their interesting "About Loki" page is 

http://www.lokiusa.com/about.php 

Oh, did I mention that their colors are gold, black and green?

My reaction after discovering this item: o__O

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