Spring, breeze, peach blossoms, all you see is overflowing tenderness.
Not long after returning from Shenzhen, Meng Xiang plunged into a busier work. The decoration of the shop on Tongnan Street was successfully completed thanks to the hard work of the students who worked overtime.
There is a warm white arch design at the entrance, and next to it is a floor-to-ceiling glass display window that takes up an entire wall. It is equipped with small decorative lights, and behind the glass window are three mannequins that are used to display the store's main clothing models to attract customers.
The store has clean and refreshing hanging display, and overhead are three or four custom-made chandeliers in exaggerated geometric shapes. When the lights are turned on, the overall atmosphere in the store is soft and warm.
Tops, pants, skirts, dresses, jackets and other items are neatly arranged according to different colors, making it look less messy. Each area is filled with bouquets and ornaments of corresponding colors.
The right side of the small space on the second floor is decorated as a warehouse for storing goods, and the left side is a row of three fitting rooms with wooden chairs and slippers for customers to try on.
The simple and high-end style makes it stand out in a gray street. Whenever you pass by here, you will be stopped by it and can't help but want to go in and take a look.
There were two big, bright words written on the wooden sign: "Not too late."
It’s never too late to meet you.
The school season is quietly approaching, and the opening date of "Not Late" is chosen on the fifth day after school starts. That day is Saturday, and the customer flow will be much higher than usual, and Meng Xiang and Shi Tian will also have plenty of time to stay in the store.
Of course, the most important thing is that they must seize the time in these five days to carry out publicity in the school and surrounding areas.
As the saying goes, good wine needs no bush, but in real life, good wine still needs to be marketed.
Because they had asked students from the Academy of Fine Arts to design three promotional leaflets and a large poster, their promotional work went smoothly.
I paid freshmen, sophomores, juniors, and seniors to work as hourly workers to distribute flyers throughout the school. I also negotiated a partnership with a convenience store owner and paid to rent the right to post posters in front of their store for one year.
In order to maximize the effectiveness of flyers and prevent them from being thrown away after being read, after collecting three flyers of different styles, you can enjoy a 30% discount within five days of the opening of "Not Late", and after consumption, you can also receive a small gift for free.
Of course, at the same time, they also found beautiful young ladies from various professions who they had worked with before and gave them free spring suits. The only requirement was that they could say "it's not too late" for the clothes when others asked.
They used a lot of similar promotional methods, and coupled with the word-of-mouth from old customers, the "Bu Late" store was packed on the first day of opening, and the number of goods sold and the turnover were beyond imagination.
What was even more unexpected was that the project assignments of the Huaqing University students who had been invited before actually received unanimous praise from the professional course teachers. They also took the photos and decoration flow charts to various classes for display, allowing them to share their experiences with other students.
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